Emi Jay Review: Celebrity-Loved Hair Clips, Brushes & Accessories

Emi Jay: Elevating the Everyday Hair Accessory

Emi Jay has redefined the landscape of modern hair accessories, combining chic design with practical functionality to become a staple not only for beauty enthusiasts but also for celebrities. What began as a passion project with the classic claw clip quickly expanded into a collection of no-crease clips, styling tools, and luxurious hair care products. The brand’s influence is so profound that high-profile names like Gucci and Prada have taken notes, integrating similar designs into their own luxury lineups.

Celebrity Endorsements and Mainstream Success

With a loyal fanbase including Gracie Abrams, Sabrina Carpenter, Jasmine Tookes, and Sofia Richie Grainge, Emi Jay products have seamlessly entered pop culture. The latest leap forward came with their launch at Sephora, making the full range accessible for convenient, one-stop beauty shopping.

• Claw clips: Instantly elevate messy buns and half-up styles
• No-crease clips: Essential for make-up routines and taming flyaways
• Hair brushes and styling products: Slick back, detangle, and nourish—all with effortless style
• Hydrating mist and wax sticks: Add fragrance and smoothness for finished, celebrity-inspired looks

In-Depth Product Reviews: Editors Put Emi Jay to the Test

Our team rigorously tested Emi Jay’s most popular products, analyzing their performance on different hair types, aesthetic appeal, and lasting quality. Here are our detailed thoughts on each cult favorite:

Emi Jay Big Effing Clip

Price: $36
Where to Buy: Sephora

This oversized claw clip stands out for its unrivaled grip and generous capacity, especially for those with thick, heavy hair. Unlike standard drugstore alternatives, the Big Effing Clip securely holds every strand in place and comes in an array of eye-catching colorways and designs.

• Works perfectly for thick and voluminous hair
• Durable enough to keep styles intact from morning to night
• Chic patterns add a touch of luxury to everyday styling

Editor’s note: “My CVS claw clips could literally never, sorryyyyy… This is the only one that will hold my thick hair in place without it budging.” —Jasmine Hyman, Assistant Beauty Editor

Emi Jay Mini Boar Bristle Hair Brush

Price: $42
Where to Buy: Sephora

The perfect companion for slicked-back looks, Emi Jay’s mini boar bristle brush is praised for its gentle touch and unparalleled smoothing capabilities. Ideal for on-the-go touch-ups, the brush’s compact size makes it portable without sacrificing effectiveness.

• Soft, natural bristles reduce scalp irritation and breakage
• Effortlessly smooths out bumps and flyaways
• Loved by style icons like Sabrina Carpenter and Gracie Abrams

Editor’s note: “Combined with the Angelstick, it’s a dream duo for a slicked-back bun.”
“Low key, Emi Jay’s boar bristle brush is one of the nicest hair brushes I’ve ever used. And I’ve tried $200+ brushes.”

Emi Jay Aura Hair Mist

Price: $24
Where to Buy: Sephora

A refreshing and lightly hydrating perfume for your hair, the Aura Hair Mist stands out for its lingering musky scent and nourishing ingredients, such as aloe vera and glycerin. Not only does it add fragrance, but it also provides subtle hydration and enhances overall shine.

• Warm, musky fragrance that lasts for hours
• Infused with aloe vera and glycerin for hydration
• Perfect finishing touch for any hairstyle

Editor’s note: “This perfume seriously lingers for hours when I spritz it all over my ends. Adds a little zhuzh to my style.”

Emi Jay Sweetheart Clip

Price: $36
Where to Buy: Sephora

Adored for its playful detailing and versatile grip, the Sweetheart Clip is engineered for all hair textures, from fine and slippery to thick and unruly. It achieves both full and half-up styles, making it a go-to accessory for busy mornings and effortless commutes.

• Wide grip makes it suitable for thin and fine hair
• Stylish heart-shaped design for added flair
• Available in multiple colorways to suit every mood

Editor’s note: “I have fine hair that just slips out of most clips. But the Sweetheart style grips tightly without being rough. I can even do half-up looks, which is unheard of for me.”
“I’ve been loving the adorable detailing on the Sweetheart Clip.” —Lauren Balsamo, Beauty Director

Emi Jay Bamboo Paddle Hair Brush

Price: $48
Where to Buy: Sephora

Cultivated for nightly detangling and hair repair, the Bamboo Paddle Brush is a gentle yet effective solution for those recovering from heat or bleach damage. Its wide paddle design ensures smooth strokes, while the bamboo bristles minimize harsh pulling, making it ideal for sensitive or delicate hair.

• Detangles without causing breakage
• Soft touch suitable for fine or damaged hair
• Elegant design enhances your nightly haircare ritual

Editor’s note: “It’s gorgeous—who wouldn’t want to run this through their hair every night? Gentle on my fine hair yet gets out tangles easily.”

Emi Jay’s Journey: From Bedroom Startup to Beauty Powerhouse

Founded in 2009 by Julianne Goldmark, Emi Jay began as a do-it-yourself solution for thick hair and quickly evolved into a full-fledged brand known for innovation and style. Goldmark’s entrepreneurial vision—and the influence of her Korean heritage, which prioritizes scalp and hair health—helped shape the brand’s evolution from handmade hair ties to a comprehensive line that now includes hair styling products, brushes, and more.

• Early roots: Started with durable, non-snap hair ties for thick hair
• Expansion: Popularized claw clips in varied colors and sizes
• Recent launches: Includes wax sticks (Angelstick), hydrating mist, and Dream Cream

Goldmark’s desire to reach a wider demographic is reflected in Emi Jay’s accessibility and inclusive range.

Why Emi Jay Stands Out: Features and Philosophy

Emi Jay’s success lies in balancing function and fashion. Products are crafted to address genuine hair concerns—whether preventing creases, managing thick or fine textures, or elevating daily routines with stylish touches. The approach invites every user to feel the same excitement Goldmark felt for beauty accessories as a child, fostering a repeat-worthy experience with every package.

• High-quality materials for durability and comfort
• Trendsetting designs—inspired by runway but made for everyday
• Celebrity seal of approval and editor-tested performance
• Inclusive options for all hair types and styles

Shopping Emi Jay: Where to Find the Essentials

With Sephora as Emi Jay’s key retailer, shopping for your favorite clips, brushes, and hair products has never been easier. The full selection allows users to create a cohesive “get ready with me” (GRWM) routine in one place.

Editor Tips for Making the Most of Emi Jay Products

• Thick Hair? Opt for the Big Effing Clip for full updos that stay put all day.
• Fine, slippery hair? Use the Sweetheart Clip to achieve both half-up and all-up styles with minimal fuss.
• GRWM Routine: Start with the Mini Boar Bristle Brush and Angelstick combo for a bump-free slicked pony or bun.
• Fragrance & shine: Finish with the Aura Hair Mist for lasting scent and touchable softness.
• Nightly detangling? The Bamboo Paddle Brush will gently remove knots without breakage.

Frequently Asked Questions (FAQs)

• Q: Are Emi Jay clips suitable for all hair types?

  A: Yes. The Big Effing Clip excels with thick hair, while the Sweetheart Clip is engineered for thin or fine hair, providing a secure grip without causing damage.

• Q: Which Emi Jay brush is best for daily detangling?

  A: The Bamboo Paddle Brush is ideal for nightly detangling and damaged hair, while the Mini Boar Bristle Brush is perfect for smoothing slicked-back styles.

• Q: Can I use Aura Hair Mist on wet or dry hair?

  A: The mist is formulated for use on dry hair as a finishing touch, although its hydrating ingredients make it gentle enough for use after styling as well.

• Q: Do celebrities really use Emi Jay?

  A: Yes. Celebrities including Gracie Abrams, Sabrina Carpenter, Jasmine Tookes, and Sofia Richie Grainge have been spotted and endorsed Emi Jay products.

• Q: Where can I purchase Emi Jay products?

  A: Emi Jay’s full line—including hair clips, brushes, and care products—is available at Sephora.

Why Editors (and You!) Are Obsessed

Ultimately, Emi Jay’s combination of high design, practicality, and celebrity-loved status makes these accessories a must-have for those who value both form and function in their beauty routines. Editor reviews highlight both the emotional satisfaction (beautiful packaging, inclusive options) and the tangible benefits (no slipping, holds styles, enhances shine).

• Practicality meets style with every product
• Tested and approved by industry experts
• Accessible for every hair type and concern
• Loved by editors, runway stars, and everyday consumers alike

Final Thoughts: Emi Jay’s Lasting Impact

Emi Jay has made serious waves in the beauty industry, proving that hair accessories can be both fashion-forward and functional. Whether you’re dealing with a long commute, prepping for a red carpet, or simply seeking a way to refresh your daily hair routine, Emi Jay serves up solutions that are as beautiful as they are effective. As the brand continues to expand—with new launches and evolving designs—it remains dedicated to making every customer feel seen, heard, and styled.