Lindsay Lohan Stars in Old Navy’s Retro Summer 2025 Campaign

Lindsay Lohan’s Old Navy Set Sets the Summer Alight

Lindsay Lohan is having a full-blown comeback moment, and she’s doing it with a splash of color, a dash of nostalgia, and a whole lot of energy. In Old Navy’s Summer 2025 activewear campaign—titled New Moves—Lohan steps into the spotlight once again, sparking excitement among longtime fans and a new generation discovering her for the first time. The just-launched campaign not only channels classic ’80s fitness vibes but also puts accessibility and comfort at its core, reflecting both Lohan’s and Old Navy’s relevance in today’s fashion universe.

Why Lindsay? The Comeback Queen’s Revival

It’s no secret that Lohan is enjoying a high-profile renaissance. With starring roles in the upcoming Freakier Friday film and the Hulu series Count My Lies, her presence in pop culture is more electric than ever. Teaming up with Old Navy—another brand in the midst of its own revival—is a perfect match. Both are tapping into nostalgia, family-friendly appeal, and an updated sense of style to re-energize their signature looks for 2025.

Inside the Old Navy “New Moves” Campaign

Officially released in May 2025, Old Navy’s New Moves campaign highlights a lineup of athleisure designed to be as fun and functional as it is fashion-forward. But what makes it a true event is the star-packed cast and the campaign’s riotous, throwback aesthetic.

The Celebrity Cast

• Lindsay Lohan – The newly blonde icon leads the campaign as the ultimate ’80s-style aerobics queen.
• Dylan Efron – Steals scenes with athletic energy and effortless cool.
• Charo – The legendary entertainer adds multigenerational flair, captivating both seasoned fans and new admirers.
• Quenlin Blackwell – Injects Gen Z vitality into the ensemble.

Together, they channel the era of spandex and sweatbands with tongue-in-cheek authenticity, celebrating fitness, fun, and vibrant individuality. The campaign is directed by Torso and features prominent photography by Ethan James Green, while the styling is the handiwork of Dara—elevating each look with both retro nods and modern twists.

Lindsay’s Viral Red-Hot Set: The Look Breaking the Internet

What has really set social media alight is Lohan’s red activewear set, which captures the essence of the campaign’s vintage-chic vibe. The look features:

• Light Support PowerSoft Longline Sports Bra (in Red): Lightweight, comfortable, lightly compressive, and perfect for low to medium-intensity workouts.
• High-Waisted PowerSoft 7/8 Leggings (in Red): Designed for movement, these leggings are beloved for their high-rise fit, stretch, and vibrant color that echoes classic aerobics uniforms.

Bonus: Both pieces are currently highlighted as available for under $50, making them an accessible option for fans who want to channel Lohan’s style without splurging.

Why This Set?

• Versatility: Works for Pilates, lounging, running errands, or even making a statement at brunch.
• Comfort + Compression: The PowerSoft fabric’s light compression provides gentle support while still allowing maximum flexibility.
• Nostalgia Factor: The matching color pop ties directly into the campaign’s ’80s theme and is a nod to iconic fitness figures and workout tapes past.

The Throwback That Works: Creative Vision and Direction

The campaign is instantly recognizable for its retro visual language: neon lighting, playful aerobics set pieces, and the unmistakable feel of morning workout shows from Reagan-era TV. The creative team, working under the tagline “Old Navy. New Moves.”, went all-in on vintage gym-chic while ensuring the pieces would fit a modern, athletic lifestyle.

• Soundtrack: The use of Devo’s “Whip It” cements the throwback energy, lending both a wink to nostalgia and a beat that energizes the campaign’s visuals.
• Typeface & Branding: A bespoke “New Moves” typeface mixes the ON Sans Display font with unicase, sinewy letterforms, echoing fitness brands and magazine layouts from the 1980s.
• Color Palette: Bold reds, rich blues, and playful yellows dominate the palette, creating an electric yet inviting look.

Lindsay Lohan On Set: Her Connection to Old Navy

Lohan doesn’t just serve as a face for the campaign—she brings a personal connection. In interviews, she recalled growing up with Old Navy as a go-to for back-to-school shopping. The brand’s family-friendly ethos and affordable take on trendy clothes have always resonated with her. Now, as a mom herself, Lohan appreciates the focus on both comfort and style, and openly praises the accessibility of the new line.

Zac Posen’s Creative Influence

One factor setting the latest campaigns apart is the creative stewardship of Zac Posen, the legendary designer who took charge of Gap Inc.’s portfolio. Lohan and Posen’s working relationship dates back to the red carpet at the Met Gala in 2007, and both have spoken fondly of the “full circle” feeling that comes with collaborating on this campaign. Posen’s vision is credited with reinvigorating the brand’s signature style, introducing elevated yet wearable activewear that can transition from gym to street seamlessly.

What’s In the Summer 2025 Activewear Collection?

The Old Navy Summer 2025 Activewear collection isn’t just about celebrity buzz—it offers updated takes on workout essentials:

• Sports Bras: Options range from light to full support; many feature fun color blocking and retro stripes.
• High-Waisted Leggings: In multiple colors and fits, including cropped 7/8 and full length.
• Matching Sets: Ideal for athleisure lovers who want a coordinated look.
• Layering Pieces: Cropped sweatshirts, zip-up jackets, and windbreakers for heading to class, a walk, or post-workout errands.
• Unisex Active Shorts: For a modern, genderless take on classic gym shorts.

Each piece is created to be both affordable and fashion-forward, reflecting Old Navy’s ongoing commitment to value and style. There’s a clear emphasis on allowing shoppers to easily mix-and-match pieces across the collection, making it simple to personalize a look to suit any preference or activity type.

Celebrity Style Inspo: Making the Look Your Own

Lindsay Lohan’s on-screen presence isn’t the only way to rock the Old Navy New Moves trend. The brand encourages buyers to create their own twists, using the versatile pieces as a base for self-expression—whether that means layering with vintage tees, adding oversized blazers, or swapping sneakers for chunky sandals.

The Social Buzz: Why Everyone’s Talking

The campaign’s reception has been overwhelmingly positive, breaking through on social media for its mix of celebrity appeal and genuine feel-good energy. Highlights include:

• Memes and Reels: Users sync up with Devo’s track and re-create the workout moves featured in the ad.
• Throwback Posts: Comparing the campaign’s visuals to classic workout videos from the ’80s.
• Lohan Stans: Fans celebrate the Mean Girls actress’s style evolution (and flawless high kicks) with posts tagging both Lohan and Old Navy.

This kind of cross-generational dialogue underlines Old Navy’s win: from millennials to Gen Z to Gen Alpha, everyone’s got a point of entry.

Shop the Look: How to Get Lindsay’s Workout Set

The viral red set—Lindsay’s go-to in the campaign—is front and center in Old Navy’s online store and retail locations. Details for fans wanting to snag her look:

• Where to Buy: Available nationwide in Old Navy stores and online.
• Price Point: Both the bra and leggings are featured for under $50, making the total outfit a steal for shoppers seeking celebrity style at accessible prices.
• Sizing: Inclusive range from XS to 4X in most pieces.
• Colors: While the campaign spotlights red, other brights and pastel options abound for those wanting to personalize their look.

FAQs About Lindsay Lohan’s Old Navy Campaign

Takeaways: Why This Campaign Matters

• Cultural Resonance: Taps into both nostalgia and contemporary trends, uniting diverse audiences.
• Celeb Power: Leverages Lohan’s comeback and classic pop-culture talent to boost awareness.
• Affordable, Accessible Style: Proves you don’t need to break the bank to look current and feel comfortable.

With summer in full swing, Lindsay Lohan and Old Navy have delivered a campaign that’s not only visually iconic but genuinely wearable, proving the fusion of familiar faces, retro joy, and modern design always has a place—in our closets and our culture.