Cosmopolitan Readers’ Choice Beauty Awards 2025 Winners List

Cosmopolitan Readers’ Choice Beauty Awards 2025: The Ultimate Winner’s List

Cosmopolitan’s annual Readers’ Choice Beauty Awards are a celebration of what real beauty lovers love most. In 2025, over 239,000 readers voiced their opinions and cast nearly 28.5 million votes—a true testament to the passion and diversity of the Cosmo community. The result? An unparalleled showcase of the best in skincare, makeup, hair care, fragrance, and everything in between, crowned by you!

From the viral wonders you can’t stop talking about to minimalist pharmacy heroes that have earned your trust, and celebrity brands that truly deliver, here’s your comprehensive winner’s list for the 2025 Readers’ Choice Beauty Awards — complete with unfiltered reviews from beauty fans just like you. Olympic gold medalist and bold beauty influencer Suni Lee even brings these picks to life, proving these victorious products shine on every face, every day.

About the Awards & Methodology

What sets these awards apart is the scale and sincerity behind every vote. Here’s how Cosmopolitan ensures the results truly reflect what beauty fans want:

• Nominations: The editorial team curates eight top-tier contenders in 119 different categories—spanning makeup, skincare, hair, fragrance, and more. Nominee selection draws from bestsellers at top retailers, expert endorsements, TikTok virality, and breakthrough trends.
• Voting: From April to May 2025, readers are invited to vote for their favorites in every category, or to submit their own wild-card picks. This year, 239,055 beauty enthusiasts participated, logging over 28 million votes. Many included passionate reviews for their choices.
• Data Analysis: Editors spend June and July combing through data and feedback to find not only the most-voted products, but also the why behind each win—including reader stories, tips, and raves.
• Announcement: In September, Cosmopolitan reveals the winners—and amplifies your honest, unfiltered takes.

Skincare Favorites

Readers haven’t just followed trends—they’ve set them. This year’s skincare victors include innovative Korean brands, professional facial treatments, and accessible favorites.

Best Overall Skincare Brand

• Medicube: Commanding the glass-skin revolution, Medicube is hailed for delivering massive results. As one reader puts it: “I love all Medicube skincare; it has helped my skin so much. I’m a true believer. It’s cleared up my acne and fine lines. It’s also made my brown spots go away.” Star products include the Viral Age-R Booster, Zero Pore Pads, Exosome Shot Serum, and Collagen Jelly Mask.
• Hydrafacial: For the third consecutive year, Hydrafacial clinched the Best Pro Facial award, earning “Hall of Fame” status. With strong clinical evidence and overwhelming consumer loyalty—92% would switch providers if Hydrafacial wasn’t available—this treatment is widely loved for its real results and instant glow.

Highlight: Pro Facial Treatments

Hydrafacial tops the professional market, notching multiple industry accolades in 2025. Its popularity is driven by:

• Clinically proven outcomes—delivering visibly brighter, smoother skin after one session.
• Strong social buzz—Hydrafacial has amassed a thriving global community of 1.3 million social followers, making it the most-discussed professional skincare treatment.

Skincare Standouts Table

Top Makeup Products

Beauty lovers are united by one thing: performance and joy in every swipe.

• Saie: This modern, clean makeup brand wins hearts for products like Dew Blush and Glowy Super Gel. As one fan raves, “Not only has Saie unleashed my confidence, but it has the most beautiful products that leave a glowy finish.” Saie is celebrated for making radiant, feel-good makeup accessible to all skin types.
• Drugstore Classics: Many readers continue to trust no-fuss essentials found at the corner pharmacy. For mascaras that never smudge and foundational formulas that last, tried-and-true brands still earn loyal followers.
• Celebrity Hits: Readers didn’t shy away from awarding celebrity brands that truly deliver, based on results rather than hype (see more in the iconic brands section below).

Haircare Heroes

From high-tech devices to nourishing basics, 2025 was all about standout hair solutions:

• Viral Hair Tools: Tools that blend innovation with real results landed at the top. Readers called out brands and devices that make salon-level styling simple at home.
• K-Beauty Influence: Just as with skincare, Korean brands are making major headway with multitasking treatments, targeted serums, and reparative shampoos.
• Drugstore Staples: Trusty, wallet-friendly options remain readers’ must-haves for everyday shine and resilience.

Fan-favorite hair brands and tools were chosen not just for their social media appeal but for their ability to deliver healthy, salon-quality hair—regardless of texture or style.

Fragrance Standouts

This year’s winner for most beloved emerging fragrance house is NOYZ. The Cosmo community fell for its:

• Innovative Solid Scents: Portable, easy-to-use options perfect for on-the-go refreshes.
• Addictive Fragrance Line: Appeals to a range of preferences with depth and intrigue. As one reader shares, “NOYZ has been showing up and dropping incredible fragrances.” Compliment-magnet scents seal the deal.

Iconic Celebrity Brands

In a crowded market, only a few celebrity-founded beauty lines earn true staying power with Cosmo readers. Awards were only given where brands surpassed expectations for quality and efficacy. These include makeup lines with universal shades, skincare with proven results, and hair products tailored to real-world needs.

Viral & Trending Beauty Picks

• Trending TikTok Products: Editors noted the rise of products that captured attention for months, not days, on social platforms—often with impressive before-and-after results and first-person fan videos.
• Clean Beauty Movement: The survey found continued growth for clean, vegan, and cruelty-free products. Readers sought transparency, safe ingredients, and brands whose values align with their own.
• Tech-Infused Skincare: High-tech tools from established and emerging brands brought professional results home. From ultrasonic cleansers to LED masks and microcurrent devices, science-backed gadgets earned high voter turnout.

More Beauty Fan Favorites

• Top-Rated Multitaskers: Products like hybrid moisturizers with SPF, lipstick-balm combos, and dual-purpose hair mists remain indispensable for time-crunched routines.
• Best for Sensitive Skin: Fragrance-free serums, calming toners, and gentle exfoliants won top votes from those with sensitive or reactive skin types.
• Luxurious Splurges: Select high-end brands made the cut for their efficacy, elegant packaging, and experience-enhancing formulas.

Frequently Asked Questions (FAQs)

How are Cosmopolitan Readers’ Choice Beauty Awards winners selected?

The process starts with editor-curated nominees in each category, followed by an open public voting phase during which any reader can vote or nominate alternatives. The final list reflects combined reader votes, feedback, and editorial insight gathered over several months.

How many categories and votes were there in 2025?

There were 119 categories this year, across makeup, skincare, hair, fragrance, and more. Over 28 million votes were cast by 239,055 individual readers—a record-breaking year!

Who are the major winners for pro facial treatments?

Hydrafacial received the Best Pro Facial award for the third year running, moving it into “Hall of Fame” status. Its strong clinical results and immense loyalty among both consumers and professionals make it a standout.

What are some drugstore staples highlighted by readers?

Cosmo readers remain devoted to pharmacy classics that deliver—for instance, non-smudging mascaras, effective cleansers, and reliable moisturizers. Many continue to outperform pricier alternatives in daily life.

Which fragrance brand was the biggest hit in 2025?

NOYZ captured the most positive attention for its innovative and addictive fragrances, particularly their solid scents, which readers love for their convenience and originality.

What makes these awards different from other beauty awards?

Unlike expert-only panels, the Readers’ Choice Awards are shaped by direct consumer experience—millions of voters, real product usage, and unfiltered reviews set these results apart for authenticity and relevance.

Styled by Kaia Carioli. Hair by Nero at MA+ Group. Makeup by Kuma for MAC Cosmetics. Manicure by Yukie Miyakawa at See Management.