100 Layers Challenge: The Viral Beauty Trend That Took Over 2016

The Rise of the 100 Layers Challenge: Beauty’s Most Extreme Viral Trend

If you spent any time on YouTube or Instagram in 2016, chances are you encountered the bizarre yet mesmerizing 100 layers challenge. Beauty vloggers and influencers across the internet ditched their usual tutorials and decided to push the boundaries of makeup, hair, and fashion by applying a staggering 100 layers of a single product—or in some cases, apparel. From nail polish to lipstick and even clothes, these challenges were as entertaining as they were outrageous, prompting millions of views and endless cringe-worthy moments.

What Is the 100 Layers Challenge?

The 100 layers challenge is as simple as it sounds: participants choose a makeup or beauty product (or even clothing) and apply it to themselves one hundred times in a row. The intention is not to showcase a new look or technique, but to see how extreme and sometimes uncomfortable the results can get. The challenge quickly became a viral sensation, with YouTubers pushing the limits in pursuit of jaw-dropping transformations and viewer reactions.

• Originated as a playful twist on beauty tutorials.
• Often involves products like nail polish, lipstick, foundation, and more.
• Highlights the absurdity (and sometimes danger) of excess in beauty routines.

The 13 Craziest 100 Layers Challenges of 2016

Let’s take a closer look at the top 100 layers challenges that dominated social media. Each section dives into a different product or concept, the influencer who made it viral, and the reactions they sparked.

1. 100 Layers of Nail Polish

Often called the OG (original) 100 layers experiment, Simply Nailogical set the benchmark by painting 100 coats of nail polish on her nails. The resulting mountain of lacquer was so thick and unwieldy that it resembled a plastic claw—impossible to ignore and equally impossible to wear in real life. The challenge became a rite of passage for nail artists, spawning countless attempts and reaction videos.

• Regarded as the most iconic 100 layers video in the beauty community.
• Inspired nail polish lovers to test the limits of their favorite colors.
• Removal process proved just as dramatic as the application.

2. 100 Layers of Foundation

Vlogger Jeely braved the challenge by slathering on 100 layers of foundation. The transformation was both startling and surreal, with her skin taking on an unnatural, almost sculpted appearance. As each layer built upon the last, the struggle to blend and maintain any semblance of normality highlighted the challenge’s absurdity.

• Highlighted issues like cakey makeup and skin suffocation.
• Teamwork or slow-motion application necessary to reach 100 layers.
• Sparked debate about makeup hygiene and skin health.

3. 100 Layers of Liquid Lipstick

Beauty vlogger Mayra became a cautionary tale when she applied 100 layers of liquid lipstick. As the layers built up, her lips became stiff, making even simple movements difficult. At the end, removal required extreme methods such as using a sharp object—a moment that made audiences both wince and laugh.

• Demonstrated discomfort and potential dangers of the challenge.
• Resulted in comically oversized, inflexible lips.
• Removal process often painful and time-consuming.

4. 100 Layers of Face Masks

Jeely returned—this time layering 100 peel-off face masks. While the application may have felt relaxing at first, the removal was anything but: peeling off such a thick stack caused visible discomfort. The challenge gave viewers a new appreciation for moderation in skincare routines.

• Painful removal became the focus of the challenge.
• Reinforced warnings about excessive use of skincare products.
• Gave rise to parody and reaction videos across social media.

5. 100 Layers of Hair Extensions

Hair vlogger Kayley Melissa attempted an extreme version of Rapunzel’s hair by attaching 100 layers of hair extensions to her head. The transformation was dramatic, resulting in an impossibly thick and heavy mane. While the final look was striking, the discomfort and impracticality were clear, with many viewers concerned about the strain on Kayley’s scalp.

• Popular challenge among hair enthusiasts and wig stylists.
• Highlighted the impracticality and potential scalp strain.
• Prompted discussions about hair extension safety.

6. 100 Layers of Glitter

For fans of sparkle, DIY vlogger Lauren provided a true glitter overdose by layering on 100 coats of shimmer. The result: a dazzling, disco-ball effect that left no trace of skin visible. Viewers were simultaneously delighted and horrified by the cleanup process, which involved endless scrubbing.

• Became a favorite among festival-goers and glitter lovers.
• Showcased both beauty and the mess involved.
• Demonstrated the persistence of glitter—hard to remove once applied.

7. 100 Layers of Bangs

YouTuber Latoya went viral by stacking 100 faux fringes on her head, resulting in comically voluminous bangs. The look was so exaggerated that it inspired comparisons with iconic big-haired characters, and earned its place in internet meme culture.

• Meme-worthy transformation with over-the-top results.
• Encouraged creative takes on classic hairstyles.
• Spurred parodies and remixes in the beauty community.

8. 100 Layers of Highlighter

Beauty vlogger Alissa Ashley took glowing skin to a new extreme by applying 100 layers of highlighter. By the end, her cheekbones rivaled a glow stick, literally shining through any lighting situation. This challenge highlighted the difference between a healthy glow and a blinding beam.

• Created remarkably luminous skin effects.
• Brought attention to trends in contouring and strobing.
• Inspired jokes about being “seen from space.”

9. 100 Layers of Natural Hair Conditioner

Natural hair vlogger Jewellianna tackled the challenge with conditioner, aiming for ultimate detangling. After applying all 100 coats, there wasn’t a knot in sight—just well-moisturized, super-slippery hair. Viewers were both impressed and curious about the aftermath for hair health.

• Demonstrated the smoothing effect of conditioner.
• Encouraged discussions about product buildup.
• Raised awareness about wash routines for natural hair.

10. 100 Layers of Hot Wax

This challenge took a dangerous turn when prankster @ItsYeBoi applied 100 coats of hot wax. Not recommended for home experimentation, this stunt generated concern for safety as well as laughter at the messy, slow buildup of wax.

• Highlighted risks associated with DIY waxing stunts.
• Generated widespread warnings and disclaimers from creators.
• Became notorious for its sheer absurdity.

11. 100 Layers of Basically Everything

YouTube legend Jenna Marbles took the concept to its peak by layering 100 of just about everything—makeup, clothes, and even accessories. Her anything-goes attitude cemented her reputation for viral content and fearlessness on camera.

• Crossover challenge combining multiple beauty and style products.
• Emphasized “no chill” attitude toward viral experimentation.
• Set the stage for future viral trends.

12. 100 Layers of Clothes

YouTube couple De’arra & Ken found out just how constricting a wardrobe can be, piling on 100 layers of clothing. By the halfway point, their circulation was being cut off; by the end, movement was nearly impossible. The spectacle earned sympathy and a lot of laughs.

• Challenged typical fashion boundaries.
• Showed pitfalls of excess in style.
• Became popular for couples and friends’ challenges.

13. 100 Layers of Fake Tanner

Riyadh attempted the ultimate bronze transformation, slathering on 100 coats of fake tan. Upon completion, he resembled someone who’d crossed a finish line at a mud run—a testament to both commitment and the limits of beauty products.

• Exaggerated common beauty routines.
• Sparked a flurry of tanning fails online.
• Became a reference for self-tanner mishaps.

Origins and Spread: Why Did the 100 Layers Challenge Go Viral?

The 100 layers challenge swept through the beauty community due to its combination of shock value, humor, and relatability. Social media thrives on content that is visually compelling and shareable, making these challenges irresistible. Influencers saw big spikes in subscriptions and engagement, while audiences tuned in to see just how far their favorite creators would go.

• Shock factor: The massive transformations kept viewers glued to their screens.
• Accessibility: Most products used are inexpensive and familiar.
• Competition: Influencers often tried to outdo one another, pushing the envelope further each time.
• Humor and relatability: The discomfort and reactions provided constant entertainment.

Risks, Reactions, and Lessons Learned

While the 100 layers challenge was meant to entertain, it also highlighted important beauty truths and the risks of excess. Many influencers included disclaimers, warning audiences not to replicate these challenges at home due to potential skin, hair, or health consequences.

• Excess layering can clog pores, irritate skin, and damage hair or nails.
• Challenges with products like wax or fake tanner can cause burns, allergies, or uneven results.
• Clothing challenges pose risks of overheating or restricted circulation.
• Cleaning up after the challenge is often messy and time-consuming.

Influencers Speak Out

Creators such as Simply Nailogical and Jenna Marbles often followed up with honest commentary on the aftermath, including skin breakouts or hair issues. Their candor helped reinforce safe beauty practices and signaled to viewers that what’s fun on camera isn’t always safe in reality.

Impact on the Beauty Community and Social Media

The impact went far beyond laughs:

• Inspired hundreds of parody and response videos.
• Led to new viral trends, such as the “full face of makeup using only highlighter” challenge.
• Prompted brands to comment or participate in moderation-focused content.
• Revealed the power and influence of beauty YouTubers.

Frequently Asked Questions (FAQs)

Q: Are 100 layers challenges safe to do at home?

A: Most beauty experts and influencers strongly advise against attempting the challenge at home, as it can result in skin irritation, allergic reactions, or other health risks. Stick to regular usage guidelines for all beauty products.

Q: Which products are most risky to layer 100 times?

A: Products that can block pores (foundation, masks), irritate skin (fake tanner, hot wax), or constrict movement (clothes) are especially risky. Always prioritize safety over views.

Q: Did any brands respond to the 100 layers challenge?

A: Yes, some brands like Soko Glam addressed the challenge by adding disclaimers and educating viewers about proper use, emphasizing that their products are meant for normal routines, not viral stunts.

Q: Who started the original 100 layers nail polish challenge?

A: The first widely-popular video was by Simply Nailogical, whose experiment with 100 coats of nail polish set off the entire viral trend.

Q: What was the strangest 100 layers challenge ever performed?

A: “100 Layers of Basically Everything” by Jenna Marbles combined multiple shocks and remains one of the most unpredictable and entertaining entries.

SEO Table: Overview of the Wildest 100 Layers Challenges

Trend Legacy: What Did We Learn From 100 Layers?

The 2016 100 layers challenge left a permanent mark on the beauty world, illustrating the lengths people will go for viral fame—and the importance of balancing fun with safety. As beauty trends continue to evolve, this viral sensation stands testament to creativity and the power of the internet to turn even the simplest ideas into global phenomena.

Key Takeaways:

• Excess in beauty is entertaining, but not always safe.
• The best viral content is memorable, relatable, and inspires discussion.
• Influencer honesty and transparency helps guide viewer behavior.

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